Why Human Psychology Should Be the Driving Force Behind All Marketing – Foreign Policy 2018

Why Human Psychology Should Be the Driving Force Behind All Marketing – Foreign Policy 2018

Why Human Psychology Should Be the Driving Force Behind All Marketing – Foreign Policy

Marketing is a central part of any brand.

Every entrepreneur has a vision, a product, or a service to sell. And if their product or service is good enough to sell, then great. But a common pitfall many companies face occurs when their product doesn’t succeed in the advertising and promotional phase.

Hence, the importance of marketing in selling just about anything. But it’s not enough to just promote something and say, “Hey, here’s my product. Buy this!”

No; effective advertising should actually reach a target audience. It should appeal to them and persuade them to purchase a brand’s products or services.

And perhaps, that’s why advertising isn’t as easy as it seems. Yes, anybody can promote a product. But can everybody do it successfully?

…….

Source: https://foreignpolicyi.org/human-psychology-should-be-driving-force/

Psychology